Website content guide
Write clear pages so your chatbot answers accurately.
What makes chatbot answers better
- Use clear H2/H3 headings.
- Put key facts in one place (avoid contradictions).
- Prefer short sections over long walls of text.
Pages that matter most
- Pricing.
- Services / what you do.
- Refunds / cancellations.
- Hours / location / contact.
- Shipping / delivery (if relevant).
Writing style that works
- Simple sentences.
- Define terms once.
- Keep policies explicit.
Checklist
- Can a new visitor understand it in 30 seconds?
- Is it written the way you’d want the chatbot to answer?